Lotjhani Branding

Lotjhani Branding | Blog

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21st September 2018

Headlines are the gate- keepers to your articles, are your headline gates closed, open, confusing, or just plain boring?

Whether you are writing to educate, entertain or persuade, your headlines have to be authentic and real in order to resonate with your desired reader. Being real and authentic is more than just telling your personal opinion or being humorous, here are 3 effective ways...

21st September 2018

Confused about the difference between Copywriting and Content writing?

With the rise of social media and blogging, the phrase ‘content is king’ has been thrown around loosely, giving rise to misconceptions about what being a writer is, and if there actually is a difference between different forms of writing, such as copywriting, content writing,...