Flume Digital Marketing asked Lotjhani to assist them with their client, Old Mutual. The brief was to live tweet for Old Mutual during the screening of the popular soapie, Uzalo. Old Mutual, a sponsor of the show and was written into the script, this allowed for dialogue & engagement with Uzalo fans during the show.
Lotjhani in collaboration with Flume Digital, posted pre-approved content and live tweeted and posted on Facebook during the Uzalo show, using the hashtag #omuzalo. This was no easy feat, but a fun project nonetheless.